5 Steps to Successful Event Management 

Communication in any form is vital. Without it ideas are lost, never to see the light of day. In this global day and age when countries on the other side of the world don't actually feel that far away, it is easier than ever to communicate. A quick telephone call, an email or how about an instant messenger service?

We all need to connect

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We can contact someone thousands of miles away as easily as we can reach the person sat next to us in the office. We can find out about new ideas, initiatives and news on the Internet instantly. Fifty years ago all of this would have been considered magic. 

So why would we need to move from the comfort of our own desks ever again? Because, in this day and age of global connections, face to face communication is perhaps the most vital form of all.

There simply is no substitute for human interaction and there never will be.

What could be more inspiring than being able to feel the passion of someone's words and hear their tone of voice as they present their ideas to you? What could be more revealing than watching someone's body language as they debate the latest issues with you? What could be more rewarding than bringing a group of people together and spending a day watching them network, bond and work together?

The answer to all of the above? Nothing.

It's all in the planning

So how do you make those kind of powerful connections in the business world? How do you go about creating the necessary environment? When an event is used to its maximum advantage there is nothing it can't achieve.  Whether you want to motivate, inspire, reward, inform or educate - and you may want to do all five - there is an event that will help you achieve that aim. A well thought out, well-planned and well-organised event will help you exceed it.   And that is the key.

Do it right

So many organisations hold events because it's the "done thing" or because they have a budget set-aside for the annual conference. So many organisations hold events where half the delegates are asleep by lunchtime because nobody took the time to think it out properly.

So if you want to make the most of this vital form of communication I urge you to consider the five Ws before you take another step.

  1. Why? - Why are you holding the event? What is the reason behind the event, what is the one message that you want your delegates or guests to take home with them?
  2. Who? - Who is your audience? Who do you want to attract to the event and why?
  3. When? - When do you want to hold your event? Remember holiday seasons and any relevant periods in your industry calendar. Check for other similar events going on at the same time.
  4. Where? - Where do you want to hold your event? Think about the 3 ‘W’s above and work out where the best location is and what type of venue would work best.
  5. What? - Taking into account all the other Ws what form do you think your event should take? Is it a conference? Is it an awards ceremony? Is it team building? You'd be amazed at the number of people who are organising completely the wrong type of event for what they actually want to achieve.

Only once you have answered all these questions will you be able to create the right event for the right people in the right place at the right time - and that is magical.

 
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